We all know print is not dead….

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We all know print is not dead...

We all know print is not dead…


We all know print is not dead, and according to a new consumer study,* neither is mailing.

Australian consumers ranked catalogues & flyers as the most effective advertising channel in influencing their purchase decisions. Personalised direct mail came in at #5 in the same survey.

Click here to download the brochure… if you’re ready.

*Australia Post report – Creating connections that matter: how Australians want to hear from brands. October 2013.

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Adding a yellow sticky note has been seen to improve responses by 10%. You can personalise them and place them on any part of the package.

One technique is to put a yellow sticky note on a page that seems to be ripped out of a magazine. Using a handwritten font on these improves engagement.
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