Want to send a postcard?

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Old-fashioned they may be, but they are still an effective selling tool.
 
Why?
 

Postcards can be fun

The opportunity to be creative in the form of an image can brighten the mood of the recipient and build a good perception on your organisation.

 

Postcards demand little copy

There’s only so much space to put your message so you don’t have to write screeds. It does help you clarify your offer too.

 

Postcards are well read

With little copy and an interesting image the readership of a postcard is very high. Not just your intended target gets the message.

 

Postcards maximize time

In the time it takes someone to open up a letter the message on a postcard has already been read by many. Its minimal interruption with maximum impact.

 

Postcards are visible

People tend to keep an interesting postcard. It gets pinned up on notice boards rather than filed away.

 

Postcards are quick

Its so easy is it to get your message out in a positive way to a large audience in a matter of days.

 

Postcards are inexpensive

Measured against any other medium postcards have to be one of the cost effective forms of promotion.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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