Want to send a postcard?

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postcards-villas
Old-fashioned they may be, but they are still an effective selling tool.
 
Why?
 

Postcards can be fun

The opportunity to be creative in the form of an image can brighten the mood of the recipient and build a good perception on your organisation.

 

Postcards demand little copy

There’s only so much space to put your message so you don’t have to write screeds. It does help you clarify your offer too.

 

Postcards are well read

With little copy and an interesting image the readership of a postcard is very high. Not just your intended target gets the message.

 

Postcards maximize time

In the time it takes someone to open up a letter the message on a postcard has already been read by many. Its minimal interruption with maximum impact.

 

Postcards are visible

People tend to keep an interesting postcard. It gets pinned up on notice boards rather than filed away.

 

Postcards are quick

Its so easy is it to get your message out in a positive way to a large audience in a matter of days.

 

Postcards are inexpensive

Measured against any other medium postcards have to be one of the cost effective forms of promotion.

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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