The Humble Letterbox

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In an era of high speed digital communication, we are all involuntarily subjected to a constant barrage of information.  As a business it’s difficult to make yourself heard among the screaming masses, so why not whisper directly into your customer’s ear…


Traditional Mail is still one of the most productive marketing communications vehicles in the world. Even with the rise of email, social media, mobile phone technology and other electronic transmissions of correspondence, the Humble Letter Box continues to be significantly important for business communications.

Getting Personal

Addressed Mail allows you to speak one-to-one with your potential customer and engage them completely. Traditionally, Mail has always been characterised by a greater level of thoughtfulness, patience, and careful consideration and with the ability to personally interact with a recipient, Mail sets itself apart from the rest.


Put Your Brand into Your Consumers’ Hand

A constant barrage of pop up ads, uninvited email or irritating tweets is enough for anyone to hastily click the ‘unsubscribe’ link or issue an immediate ‘unlike’. So the fact that Mail is a voluntary process that necessarily involves its recipients to proactively open and read means that they have ‘agreed’ in their minds to be exposed to your brand.


Mail makes it’s recipients feel valued as willing participants of the process. They feel empowered as they read your mailing at their leisure, choosing the time, place and pace at which they read, which also means that your consumers are in the best possible frame of mind when receiving your message.



Mail is durable. It enters peoples’ homes and can spend a long time there serving as a persistent reminder of your offer or message. It may be that people want to keep your business phone number handy or they need time to consider purchasing a product. Either way, the durability and longevity of mail allows for greater brand intensity and the opportunity to communicate for longer not just with recipients but with others entering and living in the house.


Being a tangible, three-dimensional form of communication, limitations of what you can deliver using Mail are only restricted by budget. But, even the simplest forms of Mail will put a brand’s logo, look, feel and spirit into people’s homes, and keep them there for a long time.


Mail allows an infinite variety of formats and messages; you can find mailing lists in almost any consumer or business category and its a personal, powerful medium that is ideal for persuasive selling.

There are also fantastic personalisation technologies available today that can take your addressed mail to the next level.


Ultimate Brand Awareness

Mail is a one-to-one medium that’s seen as a personal representation of a brand. It increases both brand awareness and brand affinity, is a primary source of customer relationship development and as a result, is the most responsive advertising medium.


Unique and powerful, the humble letter box is one of the last bastions of the old world and although its uses have changed over the years it is still a valuable system that continues to be the main means of communication for many people.

Besides, a physical, personally addressed mail piece that patiently waits for its recipient to take the time and care to read it, is much more effective than a flash on a computer screen dangerously close to that deadly ‘delete’ button.


If you would like to know more about the benefits of mail for your business, contact Michelle or call 08 9493 0477.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

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7 Reasons to Use Direct Mail

Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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