The Australian beats the odds with great results

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The Weekend Australian achieved its best print circulation in recent times for the last quarter alongside an increase in online subscribers.

 

Roy Morgan Newspaper Print Readership research reports The Weekend Australian is up 5.4 per cent in readership for its print format for the September quarter, making it one of the best performing papers in the country.

 

The figures are a big win for the paper, according to The Australian chief executive Nicholas Grey, in an era where printed news is failing to keep up with digital content.

 

 

Source: http://proprint.com.au/News/389969,weekend-australian-best-print-results-in-years.aspx

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The most widely-read newspaper in the Unites States is USA Today. They make extensive use of charts, graphics, and nuggets of information. Many reports have been having great success with this technique for years. Would your direct mail be more widely-read if you did the same? ... See MoreSee Less

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