Target Specific Customers

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Identify and reach new customers using Australia’s Post’s complimentary online tool for targeted and promotional mail.

Campaign Targeter is an online tool from Australia Post that can help you plan and create effective promotional mail campaigns.


Watch a video explaining Campaign Targeter here.
View tutorials and user guides here.

If you would like Quickmail to help you with this online tool,¬†feel free to contact us and we’d be happy to help!

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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