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The 7 Life Stages of Mail: Sharers

sharers quote
The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

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Print catalogues win over digital

20101006_iPhone_Catalogues

The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.read more…

Print marketing wins over social media!

print-vs-digital-marketing

What would you trust more? Something printed and delivered to you, or something sent over the web?

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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