The 7 Life Stages of Mail: Sharers

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The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

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Print catalogues win over digital

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The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing. (more…)

Print marketing wins over social media!

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What would you trust more? Something printed and delivered to you, or something sent over the web?

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