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7 Tips for your Data

Short and sweet Data Facts!
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Tips on making the most out of your Election Mailing

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Here at Quickmail we’ve put together this eBook to help you out at Election Time.

 

Using mail in an election campaign is one of the most powerful tools to get your message to voters. Mail can be cost effective as you can select specific areas or addresses, targetable and personalised with messages and graphics to tell the story of your candidate or message.

 

Quickmail has a range of services to assist candidates, sitting politicians and political parties to promote themselves in the lead up to an election.

 

Contact us to speak with one of our communications experts.
Fill out this form to download your FREE Election Mail Guide

Got a marketing plan? We’ve got some tips to help you stick to it!

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A great marketing plan is a long-term strategy for your business, it is important not to abandon it too early.
Good things take time.

 

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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