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The Australian beats the odds with great results

ade - weekend aus18aug2007 page1 cropped

The Weekend Australian achieved its best print circulation in recent times for the last quarter alongside an increase in online subscribers.

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1 week ago

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Some writers treat the offer like a punchline to a joke. They save it for last. Make sure your offer is in the Johnson Box, or at very least, in the first three sentences of the letter. It's the direct marketing equivalent of "Show me the money!" ... See MoreSee Less

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3 weeks ago

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Salespeople know to ask for the order at least three times. Why should your letter work any less? You will improve response if you tell people exactly what you want them to do, and ask them more than once. ... See MoreSee Less

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