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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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Who is buying what you have to sell?

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It can be hard to determine where your future revenue will come from. You know there’s a market out there, you just need to find it.read more…

How well do you really know your customer?

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It is often said that there’s no better way of marketing than one to one. Utilise this method well enough and you’ll get to know who your customers really are.

 

Take the time to ask your customers various questions and assess the responses in real time. Take in what is said, the way it is expressed and the accompanying body language. This will immediately give you the opportunity to tailor what you have to fit your customer. “All well and good” you say, but how do you replicate that for a hundred or even a thousand customers?

 

What you fill find after a few of these ‘one on one’ meetings is that your customers are falling into groups or segments. They may operate in different markets or industries but clearly show similar traits that mean something to you and the way your company operates.

 

Knowing what group your customer falls into allows you to build segment profiles that incorporate customers who have similar needs for your product or service. Once you have a profile of these segments it will become easier to determine how you will market to these customers. If you have asked the right questions then your market will often tell you how receptive they are to different forms of marketing, allowing you as the marketer to adhere to communication preference.

 

Segment profiling will identify the customers needs, how they use your product or service and how they value your offering. You will also find out competitive information. Once identified, you can address your segments individually. Fear not, you will have only a handful of these but the next step is to determine a method of communication!

 

The Modern Mail House

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Contemporary professional mailing services are not just the simply label providers and parcel packers they used to be. So, you might have overheard someone say “What is a mailing house?”read more…

Drones delivering Pizza!

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Domino’s Pizza plans to deliver food using drones, in partnership with Flirtey, with a commercial service launching early in 2017.

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Have you ever thought about advertising with unaddressed mail?

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Bulk mail changes come into affect 2nd June. Is your business ready?

 In just under a week’s time Australia Post’s new changes to bulk mail and business letter services will come into affect. These changes include delivery timetables, rates and postage paid meters. The new two speed delivery timetable will now be available to all customers with rates changing accordingly. Updated postage paid meters will be entering an implementation period.

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Australia Post now delivering 6 days a week

Australia Post is set to respond to consumer demand and increase its delivery schedule to 6 days a week.

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Thanks Mike Bennett for your appreciation post of our sponsorship of the WA Showjumping Association - WASJA Patrons Cup. It was a determined ride for a great win! ... See MoreSee Less

Thanks to Sophie Stott from Quickmail for sponsoring the showjumping class. Their Perth family owned business's Quickmail and Paperstork.com.au make generation and mass delivery of mail and invites very efficient. With a busy business, 3 young kids and too many hobbies its rare I'm in the winning circle but I was last weekend :)

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How about a paper bag? Or a clear poly bag? There's a lot of options out there to be diverse in your envelope choice ... See MoreSee Less

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