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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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Who is buying what you have to sell?

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It can be hard to determine where your future revenue will come from. You know there’s a market out there, you just need to find it.read more…

How well do you really know your customer?

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It is often said that there’s no better way of marketing than one to one. Utilise this method well enough and you’ll get to know who your customers really are.

 

Take the time to ask your customers various questions and assess the responses in real time. Take in what is said, the way it is expressed and the accompanying body language. This will immediately give you the opportunity to tailor what you have to fit your customer. “All well and good” you say, but how do you replicate that for a hundred or even a thousand customers?

 

What you fill find after a few of these ‘one on one’ meetings is that your customers are falling into groups or segments. They may operate in different markets or industries but clearly show similar traits that mean something to you and the way your company operates.

 

Knowing what group your customer falls into allows you to build segment profiles that incorporate customers who have similar needs for your product or service. Once you have a profile of these segments it will become easier to determine how you will market to these customers. If you have asked the right questions then your market will often tell you how receptive they are to different forms of marketing, allowing you as the marketer to adhere to communication preference.

 

Segment profiling will identify the customers needs, how they use your product or service and how they value your offering. You will also find out competitive information. Once identified, you can address your segments individually. Fear not, you will have only a handful of these but the next step is to determine a method of communication!

 

The Modern Mail House

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Contemporary professional mailing services are not just the simply label providers and parcel packers they used to be. So, you might have overheard someone say “What is a mailing house?”read more…

Drones delivering Pizza!

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Domino’s Pizza plans to deliver food using drones, in partnership with Flirtey, with a commercial service launching early in 2017.

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Have you ever thought about advertising with unaddressed mail?

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Bulk mail changes come into affect 2nd June. Is your business ready?

 In just under a week’s time Australia Post’s new changes to bulk mail and business letter services will come into affect. These changes include delivery timetables, rates and postage paid meters. The new two speed delivery timetable will now be available to all customers with rates changing accordingly. Updated postage paid meters will be entering an implementation period.

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Australia Post now delivering 6 days a week

Australia Post is set to respond to consumer demand and increase its delivery schedule to 6 days a week.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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