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Email & SMS – the key to Customer Relationship Marketing

NJ Bennett & Associates realise the importance of digital marketing and decided to work with Quickmail to build a strong Customer Relationship Marketing strategy, read the case study below to find out how!read more…

Do you send an Email Newsletter? Here’s why we think you should!

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Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

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Direct Mail Marketing – Under used, but not forgotten

Is mail dead?

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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