Home / Posts tagged "personalised"

Case study by VoPP for the Danish Cancer Campaign

OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action.read more…

Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.read more…

Why use a thank you card?

thanks

It’s personal

Its personal especially if its hand written. Very few people make a habit of thanking the people they interact with on a business level. If its carried out, its by the oh so convenient email which has less and less impact. Taking time to provide a short personal message tells your audience you care. If you don’t believe me then wait till you receive one.

 

Helps you stand out

There’s very little that’s unique in this world these days so we need to be creative to stand out or just do some of the basics really well. You will get regular customers just by doing the simple things consistently well. These customers regard you highly and delight in telling others about the unusual. Sending them a personal handwritten note says so much more about you.

 

It’s appreciated

If you have ever received a personal note sent through the mail you will understand why it has such an impact over a personal note sent electronically (or nothing at all). People appreciate the time and the thought and it reflects how they interact with you.

 

It makes good business sense.

Using just the normal courtesies of life, a little of your time and you can establish a point of difference with the recipient. It makes even more sense when the card has a multitude of messages you can send. Yes you can thank someone but you can invite them, you can recommend them, you can make a suggestion that might not have the same impact any other way. Heaven forbid you could even send it to your staff!

The potential in your Business Data

data-ebook-mockup
Fill in the form below to download your Data eBook!

read more…

We all know print is not dead….

We all know print is not dead...

We all know print is not dead…

read more…

Facebook Feed

1 week ago

Quickmail

Have you got a catalogue for your store or products that would be beneficial for your customers? Why not post them a copy! ... See MoreSee Less

View on Facebook

3 weeks ago

Quickmail

Multi-channel marketing is important for the simple reason that you must be where your customers are... and they are everywhere! Utilise print AND digital practices! ... See MoreSee Less

View on Facebook