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Marketing Perception or Reality… Does it matter?

Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?

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5 days ago

Quickmail

Don't give the read all the information right away. Reveal more and more as they unfold the brochure. ... See MoreSee Less

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1 week ago

Quickmail

A department store once wanted to feature three tops that mixed and matched with three bottoms. A brochure was designed so that you could flip the pages to see each top with each bottom. This idea was inspired by a children's book! ... See MoreSee Less

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