Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?
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1 week ago
Too much underlining and your message gets lost.Try underlining a single element of your letter, such as the offer or key benefit. The reader's eye will automatically be drawn to it. ... See MoreSee Less
3 weeks ago
The fact that he or she is writing will alert the reader that this is an important letter. Plus some readers will feel flattered. ... See MoreSee Less