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Marketing Perception or Reality… Does it matter?

Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?

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1 week ago

Quickmail

Too much underlining and your message gets lost.

Try underlining a single element of your letter, such as the offer or key benefit. The reader's eye will automatically be drawn to it.
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3 weeks ago

Quickmail

The fact that he or she is writing will alert the reader that this is an important letter. Plus some readers will feel flattered. ... See MoreSee Less

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