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What’s the difference between Letterpress, Offset and Screen Printing?

 

printing

Printing is the process of reproducing text and images using a master form, layout or template.

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The Australian beats the odds with great results

ade - weekend aus18aug2007 page1 cropped

The Weekend Australian achieved its best print circulation in recent times for the last quarter alongside an increase in online subscribers.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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