Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…
Who are you going to target?
Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome.read more…
SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’
Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.
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1 week ago
Too much underlining and your message gets lost.Try underlining a single element of your letter, such as the offer or key benefit. The reader's eye will automatically be drawn to it. ... See MoreSee Less
3 weeks ago
The fact that he or she is writing will alert the reader that this is an important letter. Plus some readers will feel flattered. ... See MoreSee Less