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The 7 Life Stages of Mail: Sharers

sharers quote
The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

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Boxes ALWAYS get opened! Always. Just make sure to include your name and company very prominently. Avoid tube mailings, once you've opened them they tend to be hard to read due to their curl. Plus people will generally put the contents back inside of the tube and forget about it! ... See MoreSee Less

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So great listening to Matthew Pavlich at the Family Business Australia Western Australia State Conference this morning ... See MoreSee Less

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