Home / Posts tagged "media"

Marketing Perception or Reality… Does it matter?

Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?

read more…

Social Media Strategies

Social Media

To help you choose from the hundreds of social media sites available, we’ve researched into the top sites and looked into the reasoning behind why a certain site could work for your business! read more…

Print marketing wins over social media!

print-vs-digital-marketing

What would you trust more? Something printed and delivered to you, or something sent over the web?

read more…

Facebook Feed

How about a paper bag? Or a clear poly bag? There's a lot of options out there to be diverse in your envelope choice ... See MoreSee Less

View on Facebook

7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
... See MoreSee Less

View on Facebook