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The 7 Life Stages of Mail: Sharers

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The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

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The 7 Life Stages of Mail: Fledgings

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The “selfie generation” – friends, fashion, fun and the future. This group of people are 32% more likely to trust information in print compared to digital.
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Multi-Channel Marketing with Sophie Stott on 101 Business Radio

Sophie spoke on 101 Business Radio about the huge advantage of using a multi channel approach to marketing success.

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Pick, pack and send! Taking the hard work out of eCommerce

Wedge Australia came to Quickmail looking for a warehousing and distribution solution. With ease, Quickmail were able to help Wedge quickly get on top of his eCommerce business!

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The Power and Simplicity of Unaddressed Mail with Iain Mackeller

Now its Iain MacKellar’s turn to speak with 101 Business Radio! Click the button below to discover how important unaddressed mail can be in a marketing strategy.

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Marketing with Direct Mail with Sophie Stott on 101 Business Radio

Did you listen to Sophie’s last podcast on 101 Business Radio? She recently went back to give an insight into Direct Mail Marketing. Click the button below to listen.

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Australia Post Partners with Global Logistics Company

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Australia Post has announced a strategic e-commerce alliance with Dubai-based global delivery and logistics company Aramex. read more…

Use Promo Post during an election

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Using Promo Post during an election is a cost effective way for candidates to send bulk volumes of addressed promotional mail within Australia.

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Council Mail

North Atlantic Council Meeting - General View of the meeting

Council Mail is an economic way for local councils to communicate with their residents through mail.

What is Council Mail?
Council Mail is a service that gives local councils the ability to send council letters to council areas and ware boundaries at a lower rate.read more…

Tips on making the most out of your Election Mailing

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Here at Quickmail we’ve put together this eBook to help you out at Election Time.

 

Using mail in an election campaign is one of the most powerful tools to get your message to voters. Mail can be cost effective as you can select specific areas or addresses, targetable and personalised with messages and graphics to tell the story of your candidate or message.

 

Quickmail has a range of services to assist candidates, sitting politicians and political parties to promote themselves in the lead up to an election.

 

Contact us to speak with one of our communications experts.
Fill out this form to download your FREE Election Mail Guide

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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