After lodging a request in February with the ACCC, Australia Post has been granted approval to increase the basic postage rate from 60 cents to 70 cents. The increase will come into affect as of the 31st of March pending ministerial notification processes. In addition to this increase, Australia post will also increase postage rates for selected business letters, parcel post, personalised stamps, mail redirection, mail hold services and packaging products.
Some writers treat the offer like a punchline to a joke. They save it for last. Make sure your offer is in the Johnson Box, or at very least, in the first three sentences of the letter. It's the direct marketing equivalent of "Show me the money!" ... See MoreSee Less
Salespeople know to ask for the order at least three times. Why should your letter work any less? You will improve response if you tell people exactly what you want them to do, and ask them more than once. ... See MoreSee Less