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The Modern Mail House

mail-house

Contemporary professional mailing services are not just the simply label providers and parcel packers they used to be. So, you might have overheard someone say “What is a mailing house?”read more…

Simple variable data gives invitations a luxurious and personal touch

Printed invitations are a must have luxury for engagements, weddings and special occasions. Beautiful textured paper, ribbons, bows and expensive envelopes. So why are we using the old ballpoint to address everything?

 

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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