In an age of digital distraction and ever-shorter consumer attention spans, the catalogue is re-emerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd.
When mailing a brochure, writing "saves you 3 times as much" or "5 times faster than the competition" will add credibility to an ordinary headline. Use an actual number, don't spell it. ... See MoreSee Less
Try to picture that person in your mind. It could be your spouse, your boss, your competitor. Your letter shouldn't be a speech, it should be a one-to-one communication, even if it's being mailed to a million people. ... See MoreSee Less