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The 7 Life Stages of Mail: Couples

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Finding their feet, building a future – before, after or without kids. This group of people respond to messages which involve their home, community and social life. These people are 26% more likely to have bought or ordered something as a result or receiving addressed mail.  
 

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How to motivate your clients to take action!

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With the amount of emails received daily by current and prospective clients, it is vital that marketers cut through the clutter. A powerful call to action is essential for online marketing!read more…

The 7 Life Stages of Mail: Fledgings

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The “selfie generation” – friends, fashion, fun and the future. This group of people are 32% more likely to trust information in print compared to digital.
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Print makes you smarter

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When you think of the class room environment, typically you envision students at their desks putting pencil to paper or listening to the teacher talk at the front. Today alongside the pencil and paper, there’s a range of tools that support learning, many of which include digital technology. read more…

SMS, the beautiful swan!

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SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’

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Print catalogues win over digital

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The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.read more…

Bookshop printing books on demand!

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An all-digital bookshop has opened in Paris. Customers can choose the book they want printed from around three million titles!

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The Australian beats the odds with great results

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The Weekend Australian achieved its best print circulation in recent times for the last quarter alongside an increase in online subscribers.

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Print marketing wins over social media!

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What would you trust more? Something printed and delivered to you, or something sent over the web?

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Print and Digital, it’s meant to be!

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You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”

 

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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