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Save time with Quickmail when sending marketing material

Partner with Quickmail when sending marketing material for quality design and quick turnaround! Read how SECFI were able to utilise Quickmail’s services using Direct Mail.read more…

Want to send a postcard?

postcards-villas
Old-fashioned they may be, but they are still an effective selling tool.read more…

Renew your marketing material with creative Graphic Design

Discover how the Quickmail team were able to revitalise and renew the marketing material for Bickley Valley Retreat B&B.

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Email & SMS – the key to Customer Relationship Marketing

NJ Bennett & Associates realise the importance of digital marketing and decided to work with Quickmail to build a strong Customer Relationship Marketing strategy, read the case study below to find out how!read more…

Creative Wedding Design

Discover Kate Allen’s story with Quickmail. Creative Graphic Design helped Kate plan her wedding and bring her ideas to reality! Read the case study below to find out more.
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Print and Digital, it’s meant to be!

Heart venn

You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”

 

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Simple variable data gives invitations a luxurious and personal touch

Printed invitations are a must have luxury for engagements, weddings and special occasions. Beautiful textured paper, ribbons, bows and expensive envelopes. So why are we using the old ballpoint to address everything?

 

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Direct Mail Marketing – Under used, but not forgotten

Is mail dead?

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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