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Looking after your greatest marketing asset – Your Database

Duplicate records. Every company’s database has them and every database marketer hates them. Duplicate records cost time and money, and no-matter how consistent you attempt to be with your data entry rules, duplicated records will inevitably creep into your database. read more…

7 Tips for your Data

Short and sweet Data Facts!
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15 Tips for Direct Mail Marketing

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Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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The potential in your Business Data

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Fill in the form below to download your Data eBook!

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10 things that will totally stuff up your mailing data

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Simple variable data gives invitations a luxurious and personal touch

Printed invitations are a must have luxury for engagements, weddings and special occasions. Beautiful textured paper, ribbons, bows and expensive envelopes. So why are we using the old ballpoint to address everything?

 

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Special Vintage QuickNews Edition #19

This edition covers the advantages of intelligent scanning. Keeping a clean and updated database reduces mailing and production costs. Processing your returned mail is the most effective way to achieve these savings however, sorting, opening, reading and entering return mail is inefficient and time consuming.

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Boxes ALWAYS get opened! Always. Just make sure to include your name and company very prominently. Avoid tube mailings, once you've opened them they tend to be hard to read due to their curl. Plus people will generally put the contents back inside of the tube and forget about it! ... See MoreSee Less

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So great listening to Matthew Pavlich at the Family Business Australia Western Australia State Conference this morning ... See MoreSee Less

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