15 Tips for Direct Mail Marketing
Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.
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Too much underlining and your message gets lost.
Try underlining a single element of your letter, such as the offer or key benefit. The reader's eye will automatically be drawn to it.
The fact that he or she is writing will alert the reader that this is an important letter. Plus some readers will feel flattered.
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