Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.
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2 days ago
The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer. Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%. ... See MoreSee Less
3 weeks ago
It can be more successful to create different versions of your letter. For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects. Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version. ... See MoreSee Less