15 Tips for Direct Mail Marketing
Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.
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Don't give the read all the information right away. Reveal more and more as they unfold the brochure.
A department store once wanted to feature three tops that mixed and matched with three bottoms. A brochure was designed so that you could flip the pages to see each top with each bottom. This idea was inspired by a children's book!
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