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Postcard Power

Produce high impact results with a simple, low cost, good old fashioned postcard.

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Why use a thank you card?

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It’s personal

Its personal especially if its hand written. Very few people make a habit of thanking the people they interact with on a business level. If its carried out, its by the oh so convenient email which has less and less impact. Taking time to provide a short personal message tells your audience you care. If you don’t believe me then wait till you receive one.

 

Helps you stand out

There’s very little that’s unique in this world these days so we need to be creative to stand out or just do some of the basics really well. You will get regular customers just by doing the simple things consistently well. These customers regard you highly and delight in telling others about the unusual. Sending them a personal handwritten note says so much more about you.

 

It’s appreciated

If you have ever received a personal note sent through the mail you will understand why it has such an impact over a personal note sent electronically (or nothing at all). People appreciate the time and the thought and it reflects how they interact with you.

 

It makes good business sense.

Using just the normal courtesies of life, a little of your time and you can establish a point of difference with the recipient. It makes even more sense when the card has a multitude of messages you can send. Yes you can thank someone but you can invite them, you can recommend them, you can make a suggestion that might not have the same impact any other way. Heaven forbid you could even send it to your staff!

The potential in your Business Data

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Fill in the form below to download your Data eBook!

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Marketing with Direct Mail with Sophie Stott on 101 Business Radio

Did you listen to Sophie’s last podcast on 101 Business Radio? She recently went back to give an insight into Direct Mail Marketing. Click the button below to listen.

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Do you send an Email Newsletter? Here’s why we think you should!

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Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

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Have you ever thought about advertising with unaddressed mail?

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How to manage your products & stock like a pro

Do you store and manage online store products, printed marketing material, e-commerce stock, stock for retails stores or just store a lot of business related material?

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Bulk mail changes come into affect 2nd June. Is your business ready?

 In just under a week’s time Australia Post’s new changes to bulk mail and business letter services will come into affect. These changes include delivery timetables, rates and postage paid meters. The new two speed delivery timetable will now be available to all customers with rates changing accordingly. Updated postage paid meters will be entering an implementation period.

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Australia Post now delivering 6 days a week

Australia Post is set to respond to consumer demand and increase its delivery schedule to 6 days a week.

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Discover how print is helping the environment in this issue of QuickNews

A special green edition of QuickNews has hit letterboxes around the state and it is packed full of tips, info and news.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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