Postcard Power

Produce high impact results with a simple, low cost, good old fashioned postcard.

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Why use a thank you card?

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It’s personal

Its personal especially if its hand written. Very few people make a habit of thanking the people they interact with on a business level. If its carried out, its by the oh so convenient email which has less and less impact. Taking time to provide a short personal message tells your audience you care. If you don’t believe me then wait till you receive one.

Helps you stand out

There’s very little that’s unique in this world these days so we need to be creative to stand out or just do some of the basics really well. You will get regular customers just by doing the simple things consistently well. These customers regard you highly and delight in telling others about the unusual. Sending them a personal handwritten note says so much more about you.

It’s appreciated

If you have ever received a personal note sent through the mail you will understand why it has such an impact over a personal note sent electronically (or nothing at all). People appreciate the time and the thought and it reflects how they interact with you.

It makes good business sense.

Using just the normal courtesies of life, a little of your time and you can establish a point of difference with the recipient. It makes even more sense when the card has a multitude of messages you can send. Yes you can thank someone but you can invite them, you can recommend them, you can make a suggestion that might not have the same impact any other way. Heaven forbid you could even send it to your staff!

The potential in your Business Data

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Fill in the form below to download your Data eBook!

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Marketing with Direct Mail with Sophie Stott on 101 Business Radio

Did you listen to Sophie’s last podcast on 101 Business Radio? She recently went back to give an insight into Direct Mail Marketing. Click the button below to listen.

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Do you send an Email Newsletter? Here’s why we think you should!

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Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

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Have you ever thought about advertising with unaddressed mail?

How to manage your products & stock like a pro

Do you store and manage online store products, printed marketing material, e-commerce stock, stock for retails stores or just store a lot of business related material?

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Bulk mail changes come into affect 2nd June. Is your business ready?

Australia Post’s bulk mail and business letter services will undergo significant changes from June 2nd. This includes a new two-speed delivery timetable, affecting various letter services. Rates will also be updated, and new postage paid imprints will indicate the chosen timetable. This implementation period extends until January 1st, 2015. For franking machine users, adjustments should be automatic, but contact your supplier if needed.

Australia Post now delivering 6 days a week

Australia Post plans to expand its delivery schedule to 6 days a week, including Saturdays, and enhance online delivery services to adapt to changing consumer demands. Managing Director and CEO Ahmed Fahour expressed the need for reforms to address declining letter volumes to sustain the service. Fortunately, the possibility of privatisation was eliminated this week as part of cost-cutting measures. Additionally, the two-speed delivery timetable introduced for business letter services will be available to general consumers.

Discover how print is helping the environment in this issue of QuickNews

A special green edition of QuickNews has hit letterboxes around the state and it is packed full of tips, info and news.

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