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The Essential Guide to Direct Mail

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Direct Mail Marketing

 

In the world of digital marketing, direct mail has become the landline telephone. You don’t use it often, but when it rings you answer it.read more…

Bulk mail changes come into affect 2nd June. Is your business ready?

 In just under a week’s time Australia Post’s new changes to bulk mail and business letter services will come into affect. These changes include delivery timetables, rates and postage paid meters. The new two speed delivery timetable will now be available to all customers with rates changing accordingly. Updated postage paid meters will be entering an implementation period.

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Adding a yellow sticky note has been seen to improve responses by 10%. You can personalise them and place them on any part of the package.

One technique is to put a yellow sticky note on a page that seems to be ripped out of a magazine. Using a handwritten font on these improves engagement.
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Some photos from a great night at Catalano's Seafood Whitford City last night for the Family Business Australia event ... See MoreSee Less

A great night last night Catalano's Seafood in Whitfords City for the Family Business Australia event #fambiz #fambizwa with John Broons A great WA Family Business Success Story

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