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Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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The Essential Guide to Direct Mail

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Direct Mail Marketing

 

In the world of digital marketing, direct mail has become the landline telephone. You don’t use it often, but when it rings you answer it.read more…

Australia Post will trial evening parcel deliveries

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A boom in internet shopping has seen profits from parcel deliveries rise by eight percent.read more…

Australia Post and Nespresso Partnership

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Nespresso have received a lot of criticism because of their coffee pods. The issue in the past was that their aluminium-based pods weren’t recyclable.read more…

Australia Post listens…

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Australia Post taking complaints seriously.

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Australia Post Partners with Global Logistics Company

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Australia Post has announced a strategic e-commerce alliance with Dubai-based global delivery and logistics company Aramex. read more…

Australia Post to recycle plastic mail satchels

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Australia Post announced this week it will now accept used mail satchels at its retail outlets as part of a national recycling program that will hopefully reduce the amount of satchels reaching landfill.

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Everything you need to know about Envelopes

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Are you putting something in the post? Consult our Quick Guide for envelope dimensions, window requirements, mailing categories and more.

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Are we prepared to sacrifice 5 day delivery for our regional mates?

Australia Post has announced plans to cut 900 jobs as early as Thursday after a grim business forecast. The jobs are reported to be non-customer facing positions in management, administration and IT with most of the losses coming from head office is Melbourne.

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Privatisation ruled out for Australia Post

After much speculation Australia Post would be amongst the many public entities sold off in the Abbott government’s budget sale, Finance Minister Mathias Cormann announced yesterday that the vital service would not be sold.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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