SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’
This is because this form of marketing was seen to be an ugly trend. People described SMS marketing as annoying, ineffective and intrusive. But many things have changed recently that make this type of marketing more attractive to businesses (and their consumers!).
Since 2013, it has been illegal to send texts to customers without their permission. Text messaging plans now make this type of marketing less worrying cost wise. Unlimited texting reduces the anxiety of having to pay for text messages.
Texting is mainstream, consumers have their phones on them or nearby all day. There has also been a proven responsiveness to texts. Over 90% of text messages are opened, which is greater than emails.
While SMS marketing is not flashing, pretty advertisements, it allows the business to be flexible with their consumers.
If you’re interested in setting up a SMS marketing campaign, our service Quickmail Link can help! It’s an easy and efficient program perfect for sending out reminders or sending out special offers. If you have any questions contact us today!