SMS, the beautiful swan!

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SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’

 

This is because this form of marketing was seen to be an ugly trend. People described SMS marketing as annoying, ineffective and intrusive. But many things have changed recently that make this type of marketing more attractive to businesses (and their consumers!).

 

Since 2013, it has been illegal to send texts to customers without their permission. Text messaging plans now make this type of marketing less worrying cost wise. Unlimited texting reduces the anxiety of having to pay for text messages.

 

Texting is mainstream, consumers have their phones on them or nearby all day. There has also been a proven responsiveness to texts. Over 90% of text messages are opened, which is greater than emails.

 

While SMS marketing is not flashing, pretty advertisements, it allows the business to be flexible with their consumers.

 

If you’re interested in setting up a SMS marketing campaign, our service Quickmail Link can help! It’s an easy and efficient program perfect for sending out reminders or sending out special offers. If you have any questions contact us today!

 

 

 

Source: https://www.luxurydaily.com/sms-is-no-longer-the-ugly-duckling-of-marketing/

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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