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The Essential Guide to Direct Mail

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Direct Mail Marketing

 

In the world of digital marketing, direct mail has become the landline telephone. You don’t use it often, but when it rings you answer it.read more…

Annual Reports: Talking to your People

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Understand the elements of a good Annual Report and you will communicate the successes of your organisation, help investors to understand your future direction and utilise the opportunity to ‘polish’ your firm’s image.
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15 Tips for Direct Mail Marketing

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Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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The Modern Mail House

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Contemporary professional mailing services are not just the simply label providers and parcel packers they used to be. So, you might have overheard someone say “What is a mailing house?”read more…

The 7 Life Stages of Mail: Older Retirees

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Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.read more…

Want to send a postcard?

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Old-fashioned they may be, but they are still an effective selling tool.read more…

The 7 Life Stages of Mail: Empty Nesters

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Reaping the rewards, spending the inheritance. These people value longer copy and may read it more than once if it is relevant. They spend about 18 minutes on average reading mail.read more…

Making Direct Mail work for you!

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Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome.read more…

The 7 Life Stages of Mail: Old Families

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Communal, collaborative and comfortable together. This group of people are 52% more likely to have used a voucher received in the mail in the last year! These people enjoy value-driven content with vouchers or loyalty scheme messages.read more…

The 7 Life Stages of Mail: Young Families

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A new life on a different planet, when everything changes. This group of people are 62% more likely to have a specific place in the home where they keep letters. These people are practical and focused on their parental roles, so content is generally more important than design.read more…

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How about a paper bag? Or a clear poly bag? There's a lot of options out there to be diverse in your envelope choice ... See MoreSee Less

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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