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F1 team to use 3D printing at Grand Prix

McLaren-Honda is turning to 3D printing as it tries to bridge the gap to its Formula One rivals. read more…

Print in a Digital World

No-one is disputing that we are living in a digital world. In fact, digital advertising and marketing has grown up quickly and now ranks as one of the most trusted forms of advertising for Australian consumers. I’m old enough to remember that this wasn’t always the case – and it wasn’t that long ago. Let’s do a quick review of the landscape courtesy of the 2015 Nielsen Global Trust in Advertising Report:

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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

Catalogues are a welcome addition to Australian Letterboxes

 

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them.read more…

7 Print Marketing Ideas to Promote Your Small Business

Printed Marketing Collateral

 


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch. read more…

Direct Mail + Social Media = Perfect Cocktail

Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were. read more…

Postcard Power

Produce high impact results with a simple, low cost, good old fashioned postcard.

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Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.read more…

Looking after your greatest marketing asset – Your Database

Duplicate records. Every company’s database has them and every database marketer hates them. Duplicate records cost time and money, and no-matter how consistent you attempt to be with your data entry rules, duplicated records will inevitably creep into your database. read more…

Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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Prospects usually glance over your brochure before they start to read - or decide not to read. If your main benefits and your offer are readily apparently at a glance, you will increase your response. ... See MoreSee Less

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