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A week full of drama & suspicious articles at the Perth Mail Centre

This week has been full drama and suspicious packages for Australia Post and the Australia Federal Police. On Wednesday afternoon we saw the Perth mail centre evacuate because of the suspicious contents of a letter.

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Paper, a sustainable source?

Do you know where your paper really comes from?

 

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Discover how print is helping the environment in this issue of QuickNews

A special green edition of QuickNews has hit letterboxes around the state and it is packed full of tips, info and news.

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Ryman Eco, the ink saving, eco friendly font

We’ve all heard of eco friendly paper and ink cartridges. But have you ever heard of an eco friendly font?

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Australia Post Launches Concession Postage Rates

Australia Post launches concession postage rates.

Australia Post has launched for the first time a concession rate postage stamp. This rate will be available through the MyPost Consession Account. This special rate will see concession card holders access to 60 cent stamps offsetting the new rate stamps by 10 cents.

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Postage Rates Set To Increase

After lodging a request in February with the ACCC, Australia Post has been granted approval to increase the basic postage rate from 60 cents to 70 cents. The increase will come into affect as of the 31st of March pending ministerial notification processes. In addition to this increase, Australia post will also increase postage rates for selected business letters, parcel post, personalised stamps, mail redirection, mail hold services and packaging products.

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We all know print is not dead….

We all know print is not dead...

We all know print is not dead…

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Special Vintage QuickNews Edition #19

This edition covers the advantages of intelligent scanning. Keeping a clean and updated database reduces mailing and production costs. Processing your returned mail is the most effective way to achieve these savings however, sorting, opening, reading and entering return mail is inefficient and time consuming.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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