Print marketing wins over social media!

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What would you trust more? Something printed and delivered to you, or something sent over the web?

 

The debate of print vs. online marketing has been challenged by a Melbourne marketing professor, who says social media is ‘over-rated’ and print is still widely trusted.

 

Mark Ritson, professor of marketing at Melbourne Business School says marketers are “rejecting traditional media ‘at their peril’, and points out 60 per cent of people still trust print advertisements”.

 

The statistics come from shopper behaviour researcher Nielson Data, which also reports only 46 per cent of consumers trust online and social media ads.

 

If you’re looking to reach your market in a more trusted way, talk to us today about print and mail options.

 

 

Source: http://proprint.com.au/News/390140,print-marketing-trumps-social-media.aspx

 

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festssh.com

To this end, focus your social media efforts on letting potential customers know that you see them as individuals worth serving.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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