Print marketing wins over social media!

Home / Print marketing wins over social media!

print-vs-digital-marketing

What would you trust more? Something printed and delivered to you, or something sent over the web?

 

The debate of print vs. online marketing has been challenged by a Melbourne marketing professor, who says social media is ‘over-rated’ and print is still widely trusted.

 

Mark Ritson, professor of marketing at Melbourne Business School says marketers are “rejecting traditional media ‘at their peril’, and points out 60 per cent of people still trust print advertisements”.

 

The statistics come from shopper behaviour researcher Nielson Data, which also reports only 46 per cent of consumers trust online and social media ads.

 

If you’re looking to reach your market in a more trusted way, talk to us today about print and mail options.

 

 

Source: http://proprint.com.au/News/390140,print-marketing-trumps-social-media.aspx

 

Comments

quotes

After looking into a handful of the articles on your blog, I really appreciate your way of blogging.
I saved it to my bookmark site list and will be checking back
soon.

Reply
festssh.com

To this end, focus your social media efforts on letting potential customers know that you see them as individuals worth serving.

Reply

Leave a Comment

Facebook Feed

Boxes ALWAYS get opened! Always. Just make sure to include your name and company very prominently. Avoid tube mailings, once you've opened them they tend to be hard to read due to their curl. Plus people will generally put the contents back inside of the tube and forget about it! ... See MoreSee Less

View on Facebook

So great listening to Matthew Pavlich at the Family Business Australia Western Australia State Conference this morning ... See MoreSee Less

View on Facebook