Print marketing wins over social media!

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What would you trust more? Something printed and delivered to you, or something sent over the web?

 

The debate of print vs. online marketing has been challenged by a Melbourne marketing professor, who says social media is ‘over-rated’ and print is still widely trusted.

 

Mark Ritson, professor of marketing at Melbourne Business School says marketers are “rejecting traditional media ‘at their peril’, and points out 60 per cent of people still trust print advertisements”.

 

The statistics come from shopper behaviour researcher Nielson Data, which also reports only 46 per cent of consumers trust online and social media ads.

 

If you’re looking to reach your market in a more trusted way, talk to us today about print and mail options.

 

 

Source: http://proprint.com.au/News/390140,print-marketing-trumps-social-media.aspx

 

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festssh.com

To this end, focus your social media efforts on letting potential customers know that you see them as individuals worth serving.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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