Print catalogues win over digital

Home / Print catalogues win over digital

20101006_iPhone_Catalogues

The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.

 

54% of Australians prefer print catalogues. Even though there has been a rise in digital catalogue apps for phones, the take up of these catalogue alternatives has not been swift. Whereas 40% of the Australians who preferred digital catalogues said it was because they do not receive catalogues in their letterbox. Print catalogues hold stronger trust, engagement and emotional triggers, whereas digital offers a responsive, quick and functional triggers.

Leave a Comment

Facebook Feed

Adding a yellow sticky note has been seen to improve responses by 10%. You can personalise them and place them on any part of the package.

One technique is to put a yellow sticky note on a page that seems to be ripped out of a magazine. Using a handwritten font on these improves engagement.
... See MoreSee Less

View on Facebook

Some photos from a great night at Catalano's Seafood Whitford City last night for the Family Business Australia event ... See MoreSee Less

A great night last night Catalano's Seafood in Whitfords City for the Family Business Australia event #fambiz #fambizwa with John Broons A great WA Family Business Success Story

View on Facebook