Print catalogues win over digital

Home / Print catalogues win over digital

20101006_iPhone_Catalogues

The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.

 

54% of Australians prefer print catalogues. Even though there has been a rise in digital catalogue apps for phones, the take up of these catalogue alternatives has not been swift. Whereas 40% of the Australians who preferred digital catalogues said it was because they do not receive catalogues in their letterbox. Print catalogues hold stronger trust, engagement and emotional triggers, whereas digital offers a responsive, quick and functional triggers.

Leave a Comment

Facebook Feed

1 day ago

Quickmail

When mailing a brochure, writing "saves you 3 times as much" or "5 times faster than the competition" will add credibility to an ordinary headline. Use an actual number, don't spell it. ... See MoreSee Less

View on Facebook

3 days ago

Quickmail

Try to picture that person in your mind. It could be your spouse, your boss, your competitor. Your letter shouldn't be a speech, it should be a one-to-one communication, even if it's being mailed to a million people. ... See MoreSee Less

View on Facebook