Print catalogues win over digital

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The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.

 

54% of Australians prefer print catalogues. Even though there has been a rise in digital catalogue apps for phones, the take up of these catalogue alternatives has not been swift. Whereas 40% of the Australians who preferred digital catalogues said it was because they do not receive catalogues in their letterbox. Print catalogues hold stronger trust, engagement and emotional triggers, whereas digital offers a responsive, quick and functional triggers.

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6 days ago

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Have you got a catalogue for your store or products that would be beneficial for your customers? Why not post them a copy! ... See MoreSee Less

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2 weeks ago

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Multi-channel marketing is important for the simple reason that you must be where your customers are... and they are everywhere! Utilise print AND digital practices! ... See MoreSee Less

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