Email & SMS – the key to Customer Relationship Marketing

Home / Email & SMS – the key to Customer Relationship Marketing

NJ Bennett & Associates realise the importance of digital marketing and decided to work with Quickmail to build a strong Customer Relationship Marketing strategy, read the case study below to find out how!

 

 

NJ Bennett

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If you’d like to speak with NJ Bennett & Associates you can call 0412 034 076 or email nick@nicholasbennett.com.au

 

 

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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