Making Direct Mail work for you!

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Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome.

 

You need to have some understanding of your target, what need they have that you can satisfy is a good start. Can you direct your message to your intended target i.e. can you personalise it? Remember, you are a customer too, so just thinking about how you would like to be treated can really help your campaign.

 

Where do you find them?

A little early research can go a long way. Understanding your customer base can enable you to build a profile of the people most likely to do business with you. If you have already satisfied a need then there may be others out there who have a similar need.

 

What is the message?

Keep it simple. There’s no need for War and Peace. These people will give your promotion little time so you need to zero in on what you can do for them quickly and succinctly.

 

How often?

This is probably one of the most overlooked areas in building a successful campaign.

 

There is considerable research on how many messages a prospect receives before they act. There can be a variety of reasons for this but if you look at larger companies and how often they project their message you will notice a high level of frequency. Why? Its not just the message, its how often you deliver it. They didn’t get to be large companies by not delivering their message frequently.

 

What happened?

All promotions you get involved in need to be analysed. You need to understand what worked and what didn’t. How quickly you can adapt your message has to be a key ingredient in any campaign. Direct Mail enables you to analyse results and alter your campaign accordingly. Too many campaigns are completed without understanding what worked and what could be done differently and cost effectively to achieve the overall objective.

 

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Write a letter to Santa! 🎅⭐

Australia Post works with Santa to make sure he reads and replies to letters from Australian kids!

Santa enjoys finding out about presents kids would like and stories they have to share.

Simply post your letter to:
Santa
North Pole, 9999

⭐ Be sure to include a return address so Santa can respond! ⭐

Track the progress of your letter through the interactive Santa Mail Tracker: auspost.com.au/about-us/corporate-responsibility/education/santa-mail/track-letter

Letters must be posted to Santa no later than Friday 15 December. Christmas is a busy time of year at the North Pole and it may take Santa a little longer to respond to your letter or postcard. Make sure you send your letters and postcards nice and early to ensure you receive his response before the big day!

Australia Post have a range of decorative Christmas letter templates you can edit and send!
Reindeer template: goo.gl/88PVH6
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Christmas Stockings template: goo.gl/Zw7nEv
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Everyday, someone in Australia suffers a spinal cord injury. From workplace incidences, to road and water accidents or extreme sports, the event of permanent paralysis is always unexpected and frequently preventable.

PBF Australia (The Paraplegic Benefit Fund) was established to create greater awareness of these risks, with the aim of reducing the impact and incidence of spinal cord injury in Australia. Quickmail are proud to be members of Paraplegic Benefit Fund Australia.

Yesterday Quickmail had a presentation from Symon and Katie. On behalf of the staff at Quickmail, thank you for taking the time to talk to us. Your visit has no doubt left a strong impression with us all and left us thinking of ways to aim to reduce the incidence of serious injury at work, on the road and at play.

Some key statistics surrounding spinal cord injuries include the following:
- 3 spinal cord injuries per week in WA
- Approximately 141 spinal cord injuries per year in WA
- 46% of spinal cord injuries are motor vehicle related
- 34% of spinal cord injuries are from falls
- 11% of spinal cord injuries is an “other” category (i.e. violence, being hit by objects, jerked off a horse, etc.)
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