Have you ever thought about advertising with unaddressed mail?

Home / Have you ever thought about advertising with unaddressed mail?
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Have you ever received a real estate flyer or Domino’s voucher in your mail? If you have a mailbox then the answer is most probably yes. These mail pieces have found their way to you using the most cost efficient and far reaching mail service – Unaddressed Mail.

 

Whether you run the local fish and chip shop or a high end finance company, your business can benefit from using unaddressed mail.

 

So what is unaddressed mail? 

Unaddressed mail, UM, letterbox advertising or letterbox droppers. All these refer to unaddressed mail which is mail delivered through the Australia Post network. It can include marketing material like flyers, brochures, catalogues or envelopes that do not include an address. UM can specifically target localities or postcodes, businesses or residential addresses.

 

Why should I use unaddressed mail?

Unaddressed mail is the lowest cost mail service and can reach up to 10.9 million households and business delivery points throughout Australia. Using this service will allow your business to reach new customers that you don’t have the contact details of.

 

The advantage of using this mail service to market to new customers is its powerful targeting abilities. If you run a local business that sells to consumers, you can target only households within your neighbourhood.

 

There are also advantages for businesses who sell B2B. The UM service will allow you to exclusively target businesses anywhere in Australia.

 

How do I send unaddressed mail?

Sending unaddressed mail is easy if you follow a few simple steps. As with all mail, the size and weight will affect the postal rate. The design and shape of an unaddressed mail piece only has a few restrictions.

 

Download our Unaddressed Mail Guide below to help you through the steps.

 

Who can send unaddressed mail? 

Unaddressed mail is delivered through the Australia Post network. This is unlike normal catalogue distribution as it gets delivered with the household bills and letters. If you have an Australia Post business account you are able to lodge your own UM, however this can be complicated.

 

The best way to send your unaddressed mail is to utilise an Australia Post Bulk Mail Partner such as Quickmail. We comply with all Australia Post standards and are one of the largest lodgers of mail in the state. We can also offer better postal rates depending on volume.

 

Fill out our form below and download our Unaddressed Mail guide to help you plan for your unaddressed mail out. This guide includes an interactive checklist which will help you lodge unaddressed mail every time.

 

If you would like to know more about unaddressed mail or any of our other services, please contact us.

 

 

 

 

Comments

Phillip

That is a great tip particularly to those new to the blogosphere.
Brief but very accurate information… Appreciate your sharing this one.
A must read post!

Reply

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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