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Direct Mail Marketing For You

 

direct-mail
Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!

 

What is Direct Mail?
Direct Mail is a targeted, personal method of advertising and promoting your product or service. It is a strategically tailored way of mailing that delivers a message directly to prospective customers.

 

Why does Direct Mail work?
Direct Mail is a powerful marketing tool. It provides an opportunity for you as the marketer to deliver your message to a targeted audience directly, consistently and fast. It’s efficient, cost effective and works while you don’t have to. No other media allows you to pin point your market so exactly, deliver a message with precision and gain immediate response with traceability you can trust. A proven method of building and refining your customer database, Direct Mail gets one-on-one attention and for all these reasons, it remains King of the marketing mediums.

 

How can I use Direct Mail?
Your Direct Mail campaign can be in the form of a reminder, a postcard, a promotion, a catalogue, notification of new products and services, delivery of a newsletter or as a tool to generate website traffic.

 

Get creative!
Aside from personally addressing the envelope, utilise your database creatively. Personalise the mail piece itself using Variable Data Printing (VDP). VDP Allows the ability to product targeted messages for each individual using data supplied to the printer. Depending on the amount of data you have available you could also include different images for different audiences. Personalised Direct Mail also gives the customer a physical reminder of your offer to them.

 

Make an impact!
Make people take notice of your direct mail piece. With impact mail you can send almost any shape or design!  Think about a postcard cut out into the shape of your logo or product. This will catch the attention of your reader quicker than a standard envelope.

 

What makes a successful Direct Mail campaign?

  • – Always advertise to your existing customers first and know who your best prospects are
  • – Define your customer well, the more specific you can be with your mailing, the better the results
  • – Be prepared to test your campaign, track the response, fine tune the mail piece and then mail it again. It may take a few tries, but once you find the right formula, response rates can be very predictable
  • – Be in control of your message, the timing, the frequency and the costs. Don’t commit to a campaign that requires resources that stretch your organisation and regulate your activity according to your budget.

 

Research shows that Direct Mail marketing is extremely effective so expand your database, build stronger customer relations and keep marketing spend down while bringing your revenue right up. Speak with Quickmail today about how Direct Mail can be used in your business.

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Jonathon

Thanks for the excellent article

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Write a letter to Santa! 🎅⭐

Australia Post works with Santa to make sure he reads and replies to letters from Australian kids!

Santa enjoys finding out about presents kids would like and stories they have to share.

Simply post your letter to:
Santa
North Pole, 9999

⭐ Be sure to include a return address so Santa can respond! ⭐

Track the progress of your letter through the interactive Santa Mail Tracker: auspost.com.au/about-us/corporate-responsibility/education/santa-mail/track-letter

Letters must be posted to Santa no later than Friday 15 December. Christmas is a busy time of year at the North Pole and it may take Santa a little longer to respond to your letter or postcard. Make sure you send your letters and postcards nice and early to ensure you receive his response before the big day!

Australia Post have a range of decorative Christmas letter templates you can edit and send!
Reindeer template: goo.gl/88PVH6
Santa & Mrs Clause template: goo.gl/3yCdTG
Christmas Stockings template: goo.gl/Zw7nEv
Elves template: goo.gl/jBzL4k
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PBF Australia (The Paraplegic Benefit Fund) was established to create greater awareness of these risks, with the aim of reducing the impact and incidence of spinal cord injury in Australia. Quickmail are proud to be members of Paraplegic Benefit Fund Australia.

Yesterday Quickmail had a presentation from Symon and Katie. On behalf of the staff at Quickmail, thank you for taking the time to talk to us. Your visit has no doubt left a strong impression with us all and left us thinking of ways to aim to reduce the incidence of serious injury at work, on the road and at play.

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