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Direct Mail Marketing For You

 

direct-mail
Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!

 

What is Direct Mail?
Direct Mail is a targeted, personal method of advertising and promoting your product or service. It is a strategically tailored way of mailing that delivers a message directly to prospective customers.

 

Why does Direct Mail work?
Direct Mail is a powerful marketing tool. It provides an opportunity for you as the marketer to deliver your message to a targeted audience directly, consistently and fast. It’s efficient, cost effective and works while you don’t have to. No other media allows you to pin point your market so exactly, deliver a message with precision and gain immediate response with traceability you can trust. A proven method of building and refining your customer database, Direct Mail gets one-on-one attention and for all these reasons, it remains King of the marketing mediums.

 

How can I use Direct Mail?
Your Direct Mail campaign can be in the form of a reminder, a postcard, a promotion, a catalogue, notification of new products and services, delivery of a newsletter or as a tool to generate website traffic.

 

Get creative!
Aside from personally addressing the envelope, utilise your database creatively. Personalise the mail piece itself using Variable Data Printing (VDP). VDP Allows the ability to product targeted messages for each individual using data supplied to the printer. Depending on the amount of data you have available you could also include different images for different audiences. Personalised Direct Mail also gives the customer a physical reminder of your offer to them.

 

Make an impact!
Make people take notice of your direct mail piece. With impact mail you can send almost any shape or design!  Think about a postcard cut out into the shape of your logo or product. This will catch the attention of your reader quicker than a standard envelope.

 

What makes a successful Direct Mail campaign?

  • – Always advertise to your existing customers first and know who your best prospects are
  • – Define your customer well, the more specific you can be with your mailing, the better the results
  • – Be prepared to test your campaign, track the response, fine tune the mail piece and then mail it again. It may take a few tries, but once you find the right formula, response rates can be very predictable
  • – Be in control of your message, the timing, the frequency and the costs. Don’t commit to a campaign that requires resources that stretch your organisation and regulate your activity according to your budget.

 

Research shows that Direct Mail marketing is extremely effective so expand your database, build stronger customer relations and keep marketing spend down while bringing your revenue right up. Speak with Quickmail today about how Direct Mail can be used in your business.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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