Category Archives: Warehousing & Logistics

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How to benefit your eCommerce Business

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Dropshipping is an effective and easy way to extend your eCommerce business.read more…

How much stock are you really storing? Use our free storage calculator

Does your business store or distribute products, marketing material or printed stock? Or do you have a back room full of boxes that you need stored out of the way? You may be storing more stock than you realise and could benefit from a simple storage solution. Our easy storage calculators below to get a better idea of how much stock you actually store. If you’re stock equals to more than a pallet, then it’s time to consider storing this stock offsite.

 

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How to manage your products & stock like a pro

Do you store and manage online store products, printed marketing material, e-commerce stock, stock for retails stores or just store a lot of business related material?

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Download your Stock Management Guide

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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