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Marketing Perception or Reality… Does it matter?

Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?

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Get Innovative: Get Direct

Direct Mail Marketing For You

 

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Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!
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Annual Reports: Talking to your People

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Understand the elements of a good Annual Report and you will communicate the successes of your organisation, help investors to understand your future direction and utilise the opportunity to ‘polish’ your firm’s image.
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15 Tips for Direct Mail Marketing

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Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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The 7 Life Stages of Mail: Older Retirees

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Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.read more…

Want to send a postcard?

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Old-fashioned they may be, but they are still an effective selling tool.read more…

The 7 Life Stages of Mail: Empty Nesters

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Reaping the rewards, spending the inheritance. These people value longer copy and may read it more than once if it is relevant. They spend about 18 minutes on average reading mail.read more…

Making Direct Mail work for you!

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Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome.read more…

The 7 Life Stages of Mail: Old Families

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Communal, collaborative and comfortable together. This group of people are 52% more likely to have used a voucher received in the mail in the last year! These people enjoy value-driven content with vouchers or loyalty scheme messages.read more…

The 7 Life Stages of Mail: Young Families

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A new life on a different planet, when everything changes. This group of people are 62% more likely to have a specific place in the home where they keep letters. These people are practical and focused on their parental roles, so content is generally more important than design.read more…

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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