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Marketing Perception or Reality… Does it matter?

Do we leave our market to make up their own assessment of how we communicate with them, or do we manage the process so that perception and reality become the same?

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Get Innovative: Get Direct

Direct Mail Marketing For You

 

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Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!
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Annual Reports: Talking to your People

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Understand the elements of a good Annual Report and you will communicate the successes of your organisation, help investors to understand your future direction and utilise the opportunity to ‘polish’ your firm’s image.
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15 Tips for Direct Mail Marketing

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Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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The 7 Life Stages of Mail: Older Retirees

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Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.read more…

Want to send a postcard?

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Old-fashioned they may be, but they are still an effective selling tool.read more…

The 7 Life Stages of Mail: Empty Nesters

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Reaping the rewards, spending the inheritance. These people value longer copy and may read it more than once if it is relevant. They spend about 18 minutes on average reading mail.read more…

Making Direct Mail work for you!

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Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome.read more…

The 7 Life Stages of Mail: Old Families

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Communal, collaborative and comfortable together. This group of people are 52% more likely to have used a voucher received in the mail in the last year! These people enjoy value-driven content with vouchers or loyalty scheme messages.read more…

The 7 Life Stages of Mail: Young Families

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A new life on a different planet, when everything changes. This group of people are 62% more likely to have a specific place in the home where they keep letters. These people are practical and focused on their parental roles, so content is generally more important than design.read more…

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Thanks Mike Bennett for your appreciation post of our sponsorship of the WA Showjumping Association - WASJA Patrons Cup. It was a determined ride for a great win! ... See MoreSee Less

Thanks to Sophie Stott from Quickmail for sponsoring the showjumping class. Their Perth family owned business's Quickmail and Paperstork.com.au make generation and mass delivery of mail and invites very efficient. With a busy business, 3 young kids and too many hobbies its rare I'm in the winning circle but I was last weekend :)

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How about a paper bag? Or a clear poly bag? There's a lot of options out there to be diverse in your envelope choice ... See MoreSee Less

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