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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

Catalogues are a welcome addition to Australian Letterboxes

 

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them.read more…

Postcard Power

Produce high impact results with a simple, low cost, good old fashioned postcard.

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Looking after your greatest marketing asset – Your Database

Duplicate records. Every company’s database has them and every database marketer hates them. Duplicate records cost time and money, and no-matter how consistent you attempt to be with your data entry rules, duplicated records will inevitably creep into your database. read more…

First residential house has been printed!

The first house printed using mobile 3D printing technology has been built in Stupino town, Moscow region. The Apis Cor and PIK companies have successfully completed the project which was announced in December 2016.read more…

7 Tips for your Data

Short and sweet Data Facts!
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Who is buying what you have to sell?

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It can be hard to determine where your future revenue will come from. You know there’s a market out there, you just need to find it.read more…

Why use a thank you card?

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It’s personal

Its personal especially if its hand written. Very few people make a habit of thanking the people they interact with on a business level. If its carried out, its by the oh so convenient email which has less and less impact. Taking time to provide a short personal message tells your audience you care. If you don’t believe me then wait till you receive one.

 

Helps you stand out

There’s very little that’s unique in this world these days so we need to be creative to stand out or just do some of the basics really well. You will get regular customers just by doing the simple things consistently well. These customers regard you highly and delight in telling others about the unusual. Sending them a personal handwritten note says so much more about you.

 

It’s appreciated

If you have ever received a personal note sent through the mail you will understand why it has such an impact over a personal note sent electronically (or nothing at all). People appreciate the time and the thought and it reflects how they interact with you.

 

It makes good business sense.

Using just the normal courtesies of life, a little of your time and you can establish a point of difference with the recipient. It makes even more sense when the card has a multitude of messages you can send. Yes you can thank someone but you can invite them, you can recommend them, you can make a suggestion that might not have the same impact any other way. Heaven forbid you could even send it to your staff!

How well do you really know your customer?

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It is often said that there’s no better way of marketing than one to one. Utilise this method well enough and you’ll get to know who your customers really are.

 

Take the time to ask your customers various questions and assess the responses in real time. Take in what is said, the way it is expressed and the accompanying body language. This will immediately give you the opportunity to tailor what you have to fit your customer. “All well and good” you say, but how do you replicate that for a hundred or even a thousand customers?

 

What you fill find after a few of these ‘one on one’ meetings is that your customers are falling into groups or segments. They may operate in different markets or industries but clearly show similar traits that mean something to you and the way your company operates.

 

Knowing what group your customer falls into allows you to build segment profiles that incorporate customers who have similar needs for your product or service. Once you have a profile of these segments it will become easier to determine how you will market to these customers. If you have asked the right questions then your market will often tell you how receptive they are to different forms of marketing, allowing you as the marketer to adhere to communication preference.

 

Segment profiling will identify the customers needs, how they use your product or service and how they value your offering. You will also find out competitive information. Once identified, you can address your segments individually. Fear not, you will have only a handful of these but the next step is to determine a method of communication!

 

4 Low Cost Marketing Strategies For Small Business

what-is-marketing
Marketing should be the core of your business. It can make the difference between a blooming business as well as struggling business.read more…

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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