Category Archives: Podcasts

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Multi-Channel Marketing with Sophie Stott on 101 Business Radio

Sophie spoke on 101 Business Radio about the huge advantage of using a multi channel approach to marketing success.

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The Family Business and Quickmail with Iain Mackeller

You’ve heard Sophie talk about the Family Business experience at Quickmail, now listen to Iain MacKellar! Click the button below to listen

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The Power and Simplicity of Unaddressed Mail with Iain Mackeller

Now its Iain MacKellar’s turn to speak with 101 Business Radio! Click the button below to discover how important unaddressed mail can be in a marketing strategy.

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Marketing with Direct Mail with Sophie Stott on 101 Business Radio

Did you listen to Sophie’s last podcast on 101 Business Radio? She recently went back to give an insight into Direct Mail Marketing. Click the button below to listen.

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Working in a Family Business with Sophie Stott on 101 Business Radio

Sophie recently spoke on 101 Business Radio, click the button below to listen to her talk about working in a Family Business.

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1 week ago

Quickmail

Some writers treat the offer like a punchline to a joke. They save it for last. Make sure your offer is in the Johnson Box, or at very least, in the first three sentences of the letter. It's the direct marketing equivalent of "Show me the money!" ... See MoreSee Less

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3 weeks ago

Quickmail

Salespeople know to ask for the order at least three times. Why should your letter work any less? You will improve response if you tell people exactly what you want them to do, and ask them more than once. ... See MoreSee Less

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