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Multi-Channel Marketing with Sophie Stott on 101 Business Radio

Sophie spoke on 101 Business Radio about the huge advantage of using a multi channel approach to marketing success.

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The Family Business and Quickmail with Iain Mackeller

You’ve heard Sophie talk about the Family Business experience at Quickmail, now listen to Iain MacKellar! Click the button below to listen

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The Power and Simplicity of Unaddressed Mail with Iain Mackeller

Now its Iain MacKellar’s turn to speak with 101 Business Radio! Click the button below to discover how important unaddressed mail can be in a marketing strategy.

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Marketing with Direct Mail with Sophie Stott on 101 Business Radio

Did you listen to Sophie’s last podcast on 101 Business Radio? She recently went back to give an insight into Direct Mail Marketing. Click the button below to listen.

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Working in a Family Business with Sophie Stott on 101 Business Radio

Sophie recently spoke on 101 Business Radio, click the button below to listen to her talk about working in a Family Business.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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