Category Archives: Mail & Print

Home / Archive by category "Mail & Print" ()

15 Tips for Direct Mail Marketing

direct-mail-marketing-1

Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

read more…

The Modern Mail House

mail-house

Contemporary professional mailing services are not just the simply label providers and parcel packers they used to be. So, you might have overheard someone say “What is a mailing house?”read more…

The 7 Life Stages of Mail: Older Retirees

older retirees quote
Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.read more…

Want to send a postcard?

postcards-villas
Old-fashioned they may be, but they are still an effective selling tool.read more…

The 7 Life Stages of Mail: Empty Nesters

empty nesters quote
Reaping the rewards, spending the inheritance. These people value longer copy and may read it more than once if it is relevant. They spend about 18 minutes on average reading mail.read more…

Making Direct Mail work for you!

direct-mail-1-1

Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome.read more…

The 7 Life Stages of Mail: Old Families

Screen Shot 2016-09-05 at 3.32.01 pm
Communal, collaborative and comfortable together. This group of people are 52% more likely to have used a voucher received in the mail in the last year! These people enjoy value-driven content with vouchers or loyalty scheme messages.read more…

The 7 Life Stages of Mail: Young Families

young families quote
A new life on a different planet, when everything changes. This group of people are 62% more likely to have a specific place in the home where they keep letters. These people are practical and focused on their parental roles, so content is generally more important than design.read more…

The 7 Life Stages of Mail: Couples

couples quote
Finding their feet, building a future – before, after or without kids. This group of people respond to messages which involve their home, community and social life. These people are 26% more likely to have bought or ordered something as a result or receiving addressed mail.  
 

read more…

The 7 Life Stages of Mail: Sharers

sharers quote
The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

read more…

Facebook Feed

Thanks Mike Bennett for your appreciation post of our sponsorship of the WA Showjumping Association - WASJA Patrons Cup. It was a determined ride for a great win! ... See MoreSee Less

Thanks to Sophie Stott from Quickmail for sponsoring the showjumping class. Their Perth family owned business's Quickmail and Paperstork.com.au make generation and mass delivery of mail and invites very efficient. With a busy business, 3 young kids and too many hobbies its rare I'm in the winning circle but I was last weekend :)

View on Facebook

How about a paper bag? Or a clear poly bag? There's a lot of options out there to be diverse in your envelope choice ... See MoreSee Less

View on Facebook