Category Archives: Mail & Print

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Postcard Power

Produce high impact results with a simple, low cost, good old fashioned postcard.

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Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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The Humble Letterbox

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In an era of high speed digital communication, we are all involuntarily subjected to a constant barrage of information.  As a business it’s difficult to make yourself heard among the screaming masses, so why not whisper directly into your customer’s ear…read more…

Get Innovative: Get Direct

Direct Mail Marketing For You

 

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Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!
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15 Tips for Direct Mail Marketing

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Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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The Modern Mail House

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Contemporary professional mailing services are not just the simply label providers and parcel packers they used to be. So, you might have overheard someone say “What is a mailing house?”read more…

The 7 Life Stages of Mail: Older Retirees

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Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.read more…

Want to send a postcard?

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Old-fashioned they may be, but they are still an effective selling tool.read more…

The 7 Life Stages of Mail: Empty Nesters

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Reaping the rewards, spending the inheritance. These people value longer copy and may read it more than once if it is relevant. They spend about 18 minutes on average reading mail.read more…

Making Direct Mail work for you!

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Who are you going to target?

Its not just a question of buying a list and sending them a letter and a brochure hoping this will achieve the desired outcome.read more…

Facebook Feed

The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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