Category Archives: Mail & Print

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Case study by VoPP for the Danish Cancer Campaign


The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and more…

Catalogues Remain Key Consumer Media

Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies. read more…

Target Specific Customers

Identify and reach new customers using Australia’s Post’s complimentary online tool for targeted and promotional mail.

Campaign Targeter is an online tool from Australia Post that can help you plan and create effective promotional mail campaigns.

Watch a video explaining Campaign Targeter here.
View tutorials and user guides here.

If you would like Quickmail to help you with this online tool, feel free to contact us and we’d be happy to help!

Catalogues rank first for Cosmetics

With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

read more…

Three out of four Aussies pick print


Paper and print is viewed, preferred and trusted over digital communications by consumers around the globe and in Australia, where three out of four Aussies prefer print, according to the new research from Two Sides.

read more…

F1 team to use 3D printing at Grand Prix

McLaren-Honda is turning to 3D printing as it tries to bridge the gap to its Formula One rivals. read more…

Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

Catalogues are a welcome addition to Australian Letterboxes


According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read more…

7 Print Marketing Ideas to Promote Your Small Business

Printed Marketing Collateral


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch. read more…

Direct Mail + Social Media = Perfect Cocktail

Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were. read more…

Facebook Feed

On Sunday 18th March 2018, the World celebrated the very first Global Recycling Day. A good opportunity to reflect on paper recycling in Australia!

Did you know that:
- copy paper can be recycled up to 7 times;
- 95% of Australian households recycle or reuse their paper products;
- Australia’s implied recycling rate for all paper and paperboard reaches 73.7% (ahead of Europe and the US);
- Australia’s newsprint, including newspapers, catalogues and magazines, recycling rate is 76.2%.
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