Category Archives: Mail & Print

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Catalogues are a welcome addition to Australian Letterboxes

 

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them.read more…

7 Print Marketing Ideas to Promote Your Small Business

Printed Marketing Collateral

 


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch. read more…

Direct Mail + Social Media = Perfect Cocktail

Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were. read more…

Postcard Power

Produce high impact results with a simple, low cost, good old fashioned postcard.

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Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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The Humble Letterbox

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In an era of high speed digital communication, we are all involuntarily subjected to a constant barrage of information.  As a business it’s difficult to make yourself heard among the screaming masses, so why not whisper directly into your customer’s ear…read more…

Get Innovative: Get Direct

Direct Mail Marketing For You

 

direct-mail
Marketing is about helping people get what they want from you. Direct Mail Marketing is a big business because it works! More money each year is spent on direct mail than any other media and advances in technology mean that mail for the modern world isn’t just a letter in an envelope anymore!
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15 Tips for Direct Mail Marketing

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Sending targeted Direct Mail can be one of the most successful and cost effective direct marketing methods to reach your business prospects and existing customers.

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The Modern Mail House

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Contemporary professional mailing services are not just the simply label providers and parcel packers they used to be. So, you might have overheard someone say “What is a mailing house?”read more…

The 7 Life Stages of Mail: Older Retirees

older retirees quote
Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.read more…

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Boxes ALWAYS get opened! Always. Just make sure to include your name and company very prominently. Avoid tube mailings, once you've opened them they tend to be hard to read due to their curl. Plus people will generally put the contents back inside of the tube and forget about it! ... See MoreSee Less

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So great listening to Matthew Pavlich at the Family Business Australia Western Australia State Conference this morning ... See MoreSee Less

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