Category Archives: Industry News

Home / Archive by category "Industry News" ()

How well do you really know your customer?

customer_nametag-300x206

It is often said that there’s no better way of marketing than one to one. Utilise this method well enough and you’ll get to know who your customers really are.

 

Take the time to ask your customers various questions and assess the responses in real time. Take in what is said, the way it is expressed and the accompanying body language. This will immediately give you the opportunity to tailor what you have to fit your customer. “All well and good” you say, but how do you replicate that for a hundred or even a thousand customers?

 

What you fill find after a few of these ‘one on one’ meetings is that your customers are falling into groups or segments. They may operate in different markets or industries but clearly show similar traits that mean something to you and the way your company operates.

 

Knowing what group your customer falls into allows you to build segment profiles that incorporate customers who have similar needs for your product or service. Once you have a profile of these segments it will become easier to determine how you will market to these customers. If you have asked the right questions then your market will often tell you how receptive they are to different forms of marketing, allowing you as the marketer to adhere to communication preference.

 

Segment profiling will identify the customers needs, how they use your product or service and how they value your offering. You will also find out competitive information. Once identified, you can address your segments individually. Fear not, you will have only a handful of these but the next step is to determine a method of communication!

 

4 Low Cost Marketing Strategies For Small Business

what-is-marketing
Marketing should be the core of your business. It can make the difference between a blooming business as well as struggling business.read more…

The 7 Life Stages of Mail: Older Retirees

older retirees quote
Experienced, discerning and unimpressed by over-claims. This audience will save relevant offers and information which can be shared with others. 72% of this group like receiving mail is the content is relevant.read more…

The 7 Life Stages of Mail: Empty Nesters

empty nesters quote
Reaping the rewards, spending the inheritance. These people value longer copy and may read it more than once if it is relevant. They spend about 18 minutes on average reading mail.read more…

The 7 Life Stages of Mail: Old Families

Screen Shot 2016-09-05 at 3.32.01 pm
Communal, collaborative and comfortable together. This group of people are 52% more likely to have used a voucher received in the mail in the last year! These people enjoy value-driven content with vouchers or loyalty scheme messages.read more…

The 7 Life Stages of Mail: Young Families

young families quote
A new life on a different planet, when everything changes. This group of people are 62% more likely to have a specific place in the home where they keep letters. These people are practical and focused on their parental roles, so content is generally more important than design.read more…

The 7 Life Stages of Mail: Couples

couples quote
Finding their feet, building a future – before, after or without kids. This group of people respond to messages which involve their home, community and social life. These people are 26% more likely to have bought or ordered something as a result or receiving addressed mail.  
 

read more…

The 7 Life Stages of Mail: Sharers

sharers quote
The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

read more…

The 7 Life Stages of Mail: Fledgings

Fledging quote

The “selfie generation” – friends, fashion, fun and the future. This group of people are 32% more likely to trust information in print compared to digital.
read more…

Australia Post will trial evening parcel deliveries

australia-post

A boom in internet shopping has seen profits from parcel deliveries rise by eight percent.read more…

Facebook Feed

Unable to display Facebook posts.
Show error

Error: (#4) Application request limit reached
Type: OAuthException
Code: 4
Please refer to our Error Message Reference.