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The 7 Life Stages of Mail: Fledgings

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The “selfie generation” – friends, fashion, fun and the future. This group of people are 32% more likely to trust information in print compared to digital.
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Australia Post will trial evening parcel deliveries

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A boom in internet shopping has seen profits from parcel deliveries rise by eight percent.read more…

Drones delivering Pizza!

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Domino’s Pizza plans to deliver food using drones, in partnership with Flirtey, with a commercial service launching early in 2017.

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Australia Post and Nespresso Partnership

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Nespresso have received a lot of criticism because of their coffee pods. The issue in the past was that their aluminium-based pods weren’t recyclable.read more…

Print catalogues win over digital

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The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.read more…

Bookshop printing books on demand!

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An all-digital bookshop has opened in Paris. Customers can choose the book they want printed from around three million titles!

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Australia Post listens…

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Australia Post taking complaints seriously.

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Australia Post Partners with Global Logistics Company

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Australia Post has announced a strategic e-commerce alliance with Dubai-based global delivery and logistics company Aramex. read more…

Use Promo Post during an election

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Using Promo Post during an election is a cost effective way for candidates to send bulk volumes of addressed promotional mail within Australia.

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Council Mail

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Council Mail is an economic way for local councils to communicate with their residents through mail.

What is Council Mail?
Council Mail is a service that gives local councils the ability to send council letters to council areas and ware boundaries at a lower rate.read more…

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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