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The 7 Life Stages of Mail: Couples

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Finding their feet, building a future – before, after or without kids. This group of people respond to messages which involve their home, community and social life. These people are 26% more likely to have bought or ordered something as a result or receiving addressed mail.  
 

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The 7 Life Stages of Mail: Sharers

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The young ones – newly independent social butterflies who won’t stay still. This group would respond well to letterbox drops because they’re open to building relationships with brands. They’re two times more likely to provide personal details to companies.

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The 7 Life Stages of Mail: Fledgings

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The “selfie generation” – friends, fashion, fun and the future. This group of people are 32% more likely to trust information in print compared to digital.
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Australia Post will trial evening parcel deliveries

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A boom in internet shopping has seen profits from parcel deliveries rise by eight percent.read more…

Drones delivering Pizza!

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Domino’s Pizza plans to deliver food using drones, in partnership with Flirtey, with a commercial service launching early in 2017.

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Australia Post and Nespresso Partnership

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Nespresso have received a lot of criticism because of their coffee pods. The issue in the past was that their aluminium-based pods weren’t recyclable.read more…

Print catalogues win over digital

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The most recent issue of the ACRS Omnibus Survey Results reports that print catalogues are still preferred by respondents despite a rise in digital marketing.read more…

Bookshop printing books on demand!

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An all-digital bookshop has opened in Paris. Customers can choose the book they want printed from around three million titles!

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Australia Post listens…

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Australia Post taking complaints seriously.

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Australia Post Partners with Global Logistics Company

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Australia Post has announced a strategic e-commerce alliance with Dubai-based global delivery and logistics company Aramex. read more…

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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