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Case study by VoPP for the Danish Cancer Campaign

OBJECTIVE

The “Harvest Lottery”, with cash prizes up to 1 million Danish kroner, constitutes a substantial portion of the Campaign’s lottery budget so they set out to compare print and email’s call-to-action performance. They hoped that through measuring the response and recollection rates of post versus email reminders, they would be able to decipher which channel elicited the best audience engagement and action.read more…

Catalogues Remain Key Consumer Media

Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies. read more…

Whatever happened to your shopping list?

 

 

 

 

 

 

 

 

 

 

 

“My job has always been to throw them out but instead I always read them”: Melbourne artist Kenny Pittock.

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Target Specific Customers

Identify and reach new customers using Australia’s Post’s complimentary online tool for targeted and promotional mail.

Campaign Targeter is an online tool from Australia Post that can help you plan and create effective promotional mail campaigns.


Watch a video explaining Campaign Targeter here.
View tutorials and user guides here.

If you would like Quickmail to help you with this online tool, feel free to contact us and we’d be happy to help!

Catalogues rank first for Cosmetics

With Australia’s population increasing at one of the fastest rates in the developed world, health care needs are on the rise as well as the number of pharmacists.

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Three out of four Aussies pick print

 

Paper and print is viewed, preferred and trusted over digital communications by consumers around the globe and in Australia, where three out of four Aussies prefer print, according to the new research from Two Sides.

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F1 team to use 3D printing at Grand Prix

McLaren-Honda is turning to 3D printing as it tries to bridge the gap to its Formula One rivals. read more…

Print in a Digital World

No-one is disputing that we are living in a digital world. In fact, digital advertising and marketing has grown up quickly and now ranks as one of the most trusted forms of advertising for Australian consumers. I’m old enough to remember that this wasn’t always the case – and it wasn’t that long ago. Let’s do a quick review of the landscape courtesy of the 2015 Nielsen Global Trust in Advertising Report:

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Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.read more…

Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

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