Category Archives: Email Marketing

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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

How to motivate your clients to take action!

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With the amount of emails received daily by current and prospective clients, it is vital that marketers cut through the clutter. A powerful call to action is essential for online marketing!read more…

SMS, the beautiful swan!

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SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’

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Do you know how to #hashtag?

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Do you know the hashtag etiquette?

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Print marketing wins over social media!

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What would you trust more? Something printed and delivered to you, or something sent over the web?

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Do you send an Email Newsletter? Here’s why we think you should!

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Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

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Print and Digital, it’s meant to be!

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You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”

 

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Got a marketing plan? We’ve got some tips to help you stick to it!

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A great marketing plan is a long-term strategy for your business, it is important not to abandon it too early.
Good things take time.

 

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Great SMS examples that aren’t texts from your hairdresser

SMS is a powerful marketing tool and can be used by any type of business, not just hair dressers. A text message is instantly in your customer’s hand. This means the barrier between reading and action is small.

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Download your Email Planning Template

Fill in the form below to download your easy email planning template.

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The Johnson Box is the headline on top of the letter. It can include the main benefit or highlight the offer.

Research shows that letters with a Johnson Box outpull the same letters without by as much as 40%.
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It can be more successful to create different versions of your letter.

For example, one to past attendees, one to no-shows, one to people who had enquired about the products, and one to general prospects.

Changing the message slightly to match each segment. The letter is also the easiest and least expensive element to version.
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