Category Archives: Email Marketing

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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

How to motivate your clients to take action!

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With the amount of emails received daily by current and prospective clients, it is vital that marketers cut through the clutter. A powerful call to action is essential for online marketing!read more…

SMS, the beautiful swan!

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SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’

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Do you know how to #hashtag?

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Do you know the hashtag etiquette?

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Print marketing wins over social media!

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What would you trust more? Something printed and delivered to you, or something sent over the web?

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Do you send an Email Newsletter? Here’s why we think you should!

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Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

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Print and Digital, it’s meant to be!

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You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”

 

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Got a marketing plan? We’ve got some tips to help you stick to it!

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A great marketing plan is a long-term strategy for your business, it is important not to abandon it too early.
Good things take time.

 

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Great SMS examples that aren’t texts from your hairdresser

SMS is a powerful marketing tool and can be used by any type of business, not just hair dressers. A text message is instantly in your customer’s hand. This means the barrier between reading and action is small.

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Download your Email Planning Template

Fill in the form below to download your easy email planning template.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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