Category Archives: Email Marketing

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Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

How to motivate your clients to take action!

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With the amount of emails received daily by current and prospective clients, it is vital that marketers cut through the clutter. A powerful call to action is essential for online marketing!read more…

SMS, the beautiful swan!

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SMS marketing was commonly associated with the age old story of the ‘Ugly Duckling.’

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Do you know how to #hashtag?

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Do you know the hashtag etiquette?

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Print marketing wins over social media!

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What would you trust more? Something printed and delivered to you, or something sent over the web?

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Do you send an Email Newsletter? Here’s why we think you should!

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Not only has e-newsletters stood the test of time, they’ve proven to be an effective tool in marketing to your customers.

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Print and Digital, it’s meant to be!

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You would have heard the sayings that “print is dead” and that “digital marketing is a fad.”

 

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Got a marketing plan? We’ve got some tips to help you stick to it!

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A great marketing plan is a long-term strategy for your business, it is important not to abandon it too early.
Good things take time.

 

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Great SMS examples that aren’t texts from your hairdresser

SMS is a powerful marketing tool and can be used by any type of business, not just hair dressers. A text message is instantly in your customer’s hand. This means the barrier between reading and action is small.

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Download your Email Planning Template

Fill in the form below to download your easy email planning template.

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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