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The Essential Guide to Direct Mail

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Direct Mail Marketing

 

In the world of digital marketing, direct mail has become the landline telephone. You don’t use it often, but when it rings you answer it.read more…

The potential in your Business Data

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Fill in the form below to download your Data eBook!

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How to benefit your eCommerce Business

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Dropshipping is an effective and easy way to extend your eCommerce business.read more…

Tips on making the most out of your Election Mailing

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Here at Quickmail we’ve put together this eBook to help you out at Election Time.

 

Using mail in an election campaign is one of the most powerful tools to get your message to voters. Mail can be cost effective as you can select specific areas or addresses, targetable and personalised with messages and graphics to tell the story of your candidate or message.

 

Quickmail has a range of services to assist candidates, sitting politicians and political parties to promote themselves in the lead up to an election.

 

Contact us to speak with one of our communications experts.
Fill out this form to download your FREE Election Mail Guide

Everything you need to know about Envelopes

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Are you putting something in the post? Consult our Quick Guide for envelope dimensions, window requirements, mailing categories and more.

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Make your event a SUCCESS with Quickmail

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It is hard work to put together a successful event. We would like to offer our services to you in preparing your event.

 

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Download our FREE Shareholder Information eBook

Download your Email Planning Template

Fill in the form below to download your easy email planning template.

Have you ever thought about advertising with unaddressed mail?

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Download your Stock Management Guide

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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