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The Essential Guide to Direct Mail

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Direct Mail Marketing

 

In the world of digital marketing, direct mail has become the landline telephone. You don’t use it often, but when it rings you answer it.read more…

The potential in your Business Data

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Fill in the form below to download your Data eBook!

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How to benefit your eCommerce Business

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Dropshipping is an effective and easy way to extend your eCommerce business.read more…

Tips on making the most out of your Election Mailing

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Here at Quickmail we’ve put together this eBook to help you out at Election Time.

 

Using mail in an election campaign is one of the most powerful tools to get your message to voters. Mail can be cost effective as you can select specific areas or addresses, targetable and personalised with messages and graphics to tell the story of your candidate or message.

 

Quickmail has a range of services to assist candidates, sitting politicians and political parties to promote themselves in the lead up to an election.

 

Contact us to speak with one of our communications experts.
Fill out this form to download your FREE Election Mail Guide

Everything you need to know about Envelopes

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Are you putting something in the post? Consult our Quick Guide for envelope dimensions, window requirements, mailing categories and more.

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Make your event a SUCCESS with Quickmail

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It is hard work to put together a successful event. We would like to offer our services to you in preparing your event.

 

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Download our FREE Shareholder Information eBook

Download your Email Planning Template

Fill in the form below to download your easy email planning template.

Have you ever thought about advertising with unaddressed mail?

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Download your Stock Management Guide

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7 Reasons to Use Print Marketing

1. ENGAGEMENT
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as 15 second visits (Print Power, 2014).

2. IT'S CREATIVE
A lot of brands take advantage of the creative potential of print marketing with many using innovations such as lenticular inks, holograms and scented paper.

3. TOTAL RECALL
When companies want to leave a memory in their customers’ minds, print is the strongest performer. People remember what they feel and see more than what they just hear (Bigelow and Poremba, 2014).

4. HAND IN HAND
Print and digital work together and deliver optimal marketing results. Research consistently shows significant jumps in ROI when print and digital marketing tools are adopted across one campaign.

5. FOLLOW THE TREND
Print holds a sense of legitimacy. The fear of spam, viruses and privacy invasion is enough to make people wary of clicking. There is no imminent danger in picking up a printed brochure.

6. RELATIONSHIP BUILDING
Because print is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it (Print Power, 2014).

7. SEND THEM SEARCHING
Print increases online search – with websites offering a virtual sales person 24 hours a day seven days a week, print can help you bring
people to your virtual window.

Source: VoPP
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