Catalogues Remain Key Consumer Media

Home / Catalogues Remain Key Consumer Media

Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies. 


According to the survey, 45% of Australians regard catalogues as the most useful medium for purchasing groceries, compared to 28% for the internet. Catalogues are proved to be the third most popular source of consumer information overall for 56% of participants, after total internet for 80% and internet search engines for 70%.


“Catalogues are rated highly by consumers for information about selecting children’s wear, purchasing toys, selecting clothing and fashion, purchasing cosmetics and toiletries, purchasing small electrical appliances and purchasing large kitchen/laundry appliances whilst many consumers turn to magazines for information on Home improvements and renovations, Home interiors and furnishings and Health and fitness products and consumers turn to newspapers for information on new and used motor vehicles, real estate, employment and jobs and entertainment services.” – Michelle Levin, CEO for Roy Morgan


The last Roy Morgan magazine readership results reveal that close to 4 million consumers read Coles Magazine and 3.8 million read Woolworth’s Fresh. After the internet, catalogues are the top media used for information for many categories, with 33% of consumers using them for children’s wear, 32% for toys and 30% for both clothing, and cosmetics and toiletries.


Michelle Levine, CEO of Roy Morgan, says, “The internet looms large as the pre-eminent advertising channel with close to 50% of all Australia’s $15bn plus advertising spend now online, and $3.5bn of ad spend via internet search alone (approximately 46% of all online spend) with the balance of internet spending via internet display advertising and online classifieds.


“However although the internet enjoys clear advantages in some product categories including travel and accommodation, restaurants, cars and insurance, there are large consumer markets in which consumers turn to other channels for information.”





Leave a Comment

Facebook Feed

On Sunday 18th March 2018, the World celebrated the very first Global Recycling Day. A good opportunity to reflect on paper recycling in Australia!

Did you know that:
- copy paper can be recycled up to 7 times;
- 95% of Australian households recycle or reuse their paper products;
- Australia’s implied recycling rate for all paper and paperboard reaches 73.7% (ahead of Europe and the US);
- Australia’s newsprint, including newspapers, catalogues and magazines, recycling rate is 76.2%.
... See MoreSee Less

View on Facebook

Whether it's a testimonial about your product or a great thought that's relevant to your message. ... See MoreSee Less

View on Facebook