Catalogues are a welcome addition to Australian Letterboxes

Home / Catalogues are a welcome addition to Australian Letterboxes

 

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them.

 

Unaddressed mail is a common form of communication that is relied upon by retailers, small businesses and community groups as a means of informing households and businesses about products, services and community issues.

 

The study showed that consumers continue to believe unaddressed advertising mail is effective and much needed in the community.

 

Allowing retailers to engage directly with the consumer by delivering information about products and events to a home or business, it improves the quality and availability of product and price information helping consumers make better, more informed purchasing decisions at a time that is better suited to them. The unaddressed mail sector has achieved impressive growth over the last decade with an average growth of six to seven percent per year.

 

This is due to a number of factors:

 

  • – Unaddressed mail promotes economic efficiency through reducing search costs for consumers and promoting competition between retailers.

 

  • – It is the least cost and most effective way of communicating detailed product and price information.

 

  • – There are no real substitutes for Unaddressed Mail. Alternative advertising media is significantly more expensive to deliver and unlikely to achieve the same level of accessibility, targeting or coverage for the costs involved.

 

The Sweeney Study also found that Unaddressed Mail is an important advertising medium for small businesses as it allows them to cost effectively market to their local area.

 

Australia Post’s Unaddressed Mail service can be used to send envelopes, postcards, catalogues, flyers, brochures, samples, magazines, cards and coupons. Effective planning of an Unaddressed Mail campaign will successfully and efficiently help a business achieve desired results, so contact Quickmail if you would like to learn more.

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Everyday, someone in Australia suffers a spinal cord injury. From workplace incidences, to road and water accidents or extreme sports, the event of permanent paralysis is always unexpected and frequently preventable.

PBF Australia (The Paraplegic Benefit Fund) was established to create greater awareness of these risks, with the aim of reducing the impact and incidence of spinal cord injury in Australia. Quickmail are proud to be members of Paraplegic Benefit Fund Australia.

Yesterday Quickmail had a presentation from Symon and Katie. On behalf of the staff at Quickmail, thank you for taking the time to talk to us. Your visit has no doubt left a strong impression with us all and left us thinking of ways to aim to reduce the incidence of serious injury at work, on the road and at play.

Some key statistics surrounding spinal cord injuries include the following:
- 3 spinal cord injuries per week in WA
- Approximately 141 spinal cord injuries per year in WA
- 46% of spinal cord injuries are motor vehicle related
- 34% of spinal cord injuries are from falls
- 11% of spinal cord injuries is an “other” category (i.e. violence, being hit by objects, jerked off a horse, etc.)
- 9% of spinal cord injuries are Aquatic related
- Average age of a spinal cord injury is 43 primarily due to slips, trips and falls but the common age bracket for young adults is 15-24 particularly in males.
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Did you know your secrets are much safer in an envelope than if you send them through the internet? Convince yourself!
Envelopes are safe, personal and impactful.
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