Catalogues are a welcome addition to Australian Letterboxes

Home / Catalogues are a welcome addition to Australian Letterboxes

 

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them.

 

Unaddressed mail is a common form of communication that is relied upon by retailers, small businesses and community groups as a means of informing households and businesses about products, services and community issues.

 

The study showed that consumers continue to believe unaddressed advertising mail is effective and much needed in the community.

 

Allowing retailers to engage directly with the consumer by delivering information about products and events to a home or business, it improves the quality and availability of product and price information helping consumers make better, more informed purchasing decisions at a time that is better suited to them. The unaddressed mail sector has achieved impressive growth over the last decade with an average growth of six to seven percent per year.

 

This is due to a number of factors:

 

  • – Unaddressed mail promotes economic efficiency through reducing search costs for consumers and promoting competition between retailers.

 

  • – It is the least cost and most effective way of communicating detailed product and price information.

 

  • – There are no real substitutes for Unaddressed Mail. Alternative advertising media is significantly more expensive to deliver and unlikely to achieve the same level of accessibility, targeting or coverage for the costs involved.

 

The Sweeney Study also found that Unaddressed Mail is an important advertising medium for small businesses as it allows them to cost effectively market to their local area.

 

Australia Post’s Unaddressed Mail service can be used to send envelopes, postcards, catalogues, flyers, brochures, samples, magazines, cards and coupons. Effective planning of an Unaddressed Mail campaign will successfully and efficiently help a business achieve desired results, so contact Quickmail if you would like to learn more.

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DHL in New Zealand sent prospects the world's largest direct mail package - an envelope over 3 feet by 2 feet!

Think of ways to make your package the most intriguing, the most provocative, the most unusual one that your prospect will receive that week!
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7 Reasons to Use Direct Mail

1. THE MAIL MOMENT
Direct mail enters an individual’s home and is consumed on a one-to-one basis. This gives you much more time with your customer, time to engage them in a relaxed environment
at a time of their choosing.

2. SENSORY EXPERIENCE
The physicality of a mailing adds another dimension to the brand experience. Using your customers’ senses, you can stimulate and entertain, getting them to reassess your
brand and drive response.

3. PRECISION TARGETING
Direct marketing works best when it’s made relevant for the recipient, with tailor-made content appealing directly to the consumer. New digital printing technology can make this
personalisation even easier.

4. MAKE PEOPLE ACT
Direct mail is the most likely form of communication to get a response from a customer, with the cost of every response
measured with accuracy. As it’s a tangible object, DM is also likely to hang around.

5. EFFECTIVENESS
Reports have demonstrated the enduring effectiveness of direct mail, with the Direct Mail Association stating 65% of consumers
of all ages have made a purchase as a result of direct mail.

6. GET CREATIVE
Direct mail is unique in that mailings can be produced in a wide variety of formats, using different shapes, sizes, colours and materials to create a surprising and memorable brand experience that will stay in the home for weeks and even months.

7. INTEGRATION
Adding direct mail to an integrated campaign can raise the campaign’s effectiveness by up to 62% (BrandScience), while bridging technologies such as QR codes and augmented reality make it simple for consumers to go from print to digital.

Source: VoPP
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