Author Archives: Sophie Stott

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Catalogues Remain Key Consumer Media

Roy Morgan has released new research that shows printed catalogues remain the most popular source of information for consumers in the grocery and alcohol markets. This is great news for Australia’s printing companies. read more…

Target Specific Customers

Identify and reach new customers using Australia’s Post’s complimentary online tool for targeted and promotional mail.

Campaign Targeter is an online tool from Australia Post that can help you plan and create effective promotional mail campaigns.


Watch a video explaining Campaign Targeter here.
View tutorials and user guides here.

If you would like Quickmail to help you with this online tool, feel free to contact us and we’d be happy to help!

Make your Marketing Initiatives the Most Effective

Consumer preferences for mail, email and online advertising vary according to the type of message being sent. read more…

Catalogues are a welcome addition to Australian Letterboxes

 

According to a 2010 national study by Sweeney Research based on 600 interviews, 89 percent of households are more than happy to receive a catalogue delivered to their letterbox, while 85 percent of Australians will read them.read more…

7 Print Marketing Ideas to Promote Your Small Business

Printed Marketing Collateral

 


1. Business Cards, Loyalty Cards and Appointment Cards:
 These little pieces of paper really pack a punch. read more…

Direct Mail + Social Media = Perfect Cocktail

Today marketers are constantly talking about the power of social media but the truth is that traditional forms of marketing, like direct mail, are still as effective as they ever were. read more…

Case study by VoPP for MYER

With over 67 stores nationally, Myer is a market leader in the Australian retail space. To show appreciation for their loyalty club members, they decided to offer ‘Especially for you’ discounts to increase their Valentine’s Day buzz.read more…

Looking after your greatest marketing asset – Your Database

Duplicate records. Every company’s database has them and every database marketer hates them. Duplicate records cost time and money, and no-matter how consistent you attempt to be with your data entry rules, duplicated records will inevitably creep into your database. read more…

Bulk Mail Partner Program

The Bulk Mail Partner (BMP) program is a recognition scheme designed by Australia Post (AP) in conjunction with the Major Mail Users of Australia (MMUA).

read more…

Save time with Quickmail when sending marketing material

Partner with Quickmail when sending marketing material for quality design and quick turnaround! Read how SECFI were able to utilise Quickmail’s services using Direct Mail.read more…

Facebook Feed

Adding a yellow sticky note has been seen to improve responses by 10%. You can personalise them and place them on any part of the package.

One technique is to put a yellow sticky note on a page that seems to be ripped out of a magazine. Using a handwritten font on these improves engagement.
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Some photos from a great night at Catalano's Seafood Whitford City last night for the Family Business Australia event ... See MoreSee Less

A great night last night Catalano's Seafood in Whitfords City for the Family Business Australia event #fambiz #fambizwa with John Broons A great WA Family Business Success Story

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